You stop guessing
You know what the assistants say about you, in their words and dated, instead of suspecting it is wrong.
Context Audit
One pass over your brand, and you keep what it finds either way.
The 20 questions
01What does the company sell?02Who is it for?03How much does it cost?04What makes it different?05Who does it compete with?06Is it any good?07What do customers complain about?08Is it secure?09When was it founded?10Should I buy it?
63 sourced37 wrong or unsourced10 of 20 shown · 120 answers, 6 assistants eachScoring
Description17/20Recommendation15/20Competitive position14/20Contamination18/20Evidence gaps12/20
76/100overallTwenty questions, put to six assistants and scored across five dimensions. The re-run in three months is scored the same way.Findings
- Republish pricing with a dated, structured source“They start at $49 a month.” · /pricing, 14 months old
- Remove the certification claim until the audit completes“SOC 2 certified.” · no source found
- Reconcile the founding date across about and press“Founded in 2019.” · /about contradicts /press
- Add first-party evidence for the three unsourced claimsthree claims · nothing on your own domain
How it runs
Context Audit, step by step.
The files, the decks, the site — wherever the brand currently lives. There is nothing to prepare.
yourbrand.com140 pages/pricing1 page/product9 pages/blog68 posts/docs210 pages/help94 articles/changelog46 entries/careers12 roles/about1 pagePress releases22LinkedIn340 postsX1,100 postsYouTube31 videosG2 profile87 reviewsCapterra34 reviewsCrunchbaseprofileWikipediano entryBrand guidelines.pdf48 pagesMessaging deck.key31 slidesTone of voice.docxedited 2023Pricing sheet.pdf2 pages
What changes
afterwards
Fixes you can act on
Each wrong answer has one findable cause, so the work is a sentence to write rather than a project to scope.
A plan you keep
Yours whether or not we build it. Nothing in it is held back for the next engagement.
Something to argue from
Scored, so the re-run is a comparison rather than an opinion — and so is the case for doing anything about it.