Your launch email cited a stat nobody approved.
Drafting tools pull statistics from wherever they can find them. Here is how a claims allowlist keeps unsourced numbers out of launch copy.
The draft looked finished: a clean subject line, the right product name, a strong middle paragraph. And one sentence near the end: “Trusted by 80% of mid-market finance teams.”
Nobody on the team wrote that number. Nobody approved it. The tool that drafted the email assembled it from things that sounded like it, and it read exactly like every other sentence in the email.
1. Why it happens
A writing tool is built to finish the sentence. If the brief says “include social proof” and there is no approved proof in front of it, it produces something that fits the shape. The tool isn’t the failure; it had nothing better to read.
Claims in one sample launch email, by status
Illustrative · sample brand- Approved964%
- With legal214%
- No source321%
2. What the allowlist does
A claims allowlist is a list of statements the brand may make, each with evidence, a date and an approver. A tool built to draft from it flags anything that isn’t on the list rather than publishing it.
The fix is small and specific: write the claim down, attach the source, name who approved it. After that, every draft that reaches for proof finds the approved version first.
