Where a wrong answer comes from.
A wrong answer about your brand has a source. The diagnostic traces each one back to a page, a post, or a file that was never published.
1. Assistants answer from what they found
An assistant asked about your company does not know your company. It knows what it found, and it answers from that with the same confidence whether the source is your current pricing page or a review from three years ago.
So a wrong answer is a finding about your sources before it is a finding about the assistant.
2. Three places it comes from
The diagnostic traces every wrong answer to one of three places:
- A page of yours that is out of date — an old pricing page, an archived launch post, a tone of voice document last edited years ago.
- A page that is not yours — a review site, a software directory, a company database.
- A gap — the current fact is true inside the company and written down nowhere anybody outside can read.
The third is the one teams miss, because from the inside the fact feels published. It is in the deck.
3. A trace, worked through
Take an invented case. An assistant says your plans start at around $40 a month.
One wrong answer, traced back
Example- What it said“Plans start at around $40 a month.”Wrong
- Its sourceYour pricing pageas archived, March 2023Stale
- What is current$60 a monthin a one-pager that was never publishedTrue
- What is missingA public page with the current priceGap
Nothing in that chain is the assistant misbehaving. It found the only price anybody published and repeated it.
4. Fix the sentence, not the answer
A score tells you there is a problem; a trace tells you which sentence to fix.
You cannot edit an assistant. You can publish the current fact, retire the stale page and correct the listing — and then write the fact into your own record, so every tool you control reads the same thing.
